Think Business

Becoming Your Own Brand: Using Your Name for Your Business

Becoming Your Own Brand: Using Your Name for Your Business

When you think of advertising, you might think of a person or company with an interesting story trying to convey a message about their product or service. But what if you want to create your own ad campaign? You can do it, and you can do it cheaply. The Internet is a buzzword these days, but its impact on our everyday lives is still stunning. It’s made it easier for us to stay connected with friends and family far away, and it’s made it easier for us to shop and research for products at the samhttp://dashboard/link/liste time. But the Internet has also made it easier for us to build our own personal brand online.

That does not mean that traditional forms of branding, such as getting company brochures and books printed (check https://www.printivity.com/books/perfect-bound-books for more on that) do not work anymore. It’s very likely the opposite – combining traditional branding with online approaches can help build the brand name faster and in a better way.

Whether a brand name is associated with a person or a product, the name carries meaning for the public. Whether you consider yourself a Mike or a JDM, it’s easy to believe there is some magical significance to a brand name. So why do companies spend huge sums of money changing their brand names? The answer is that a name can act as a proxy for an entire product and company. Names are memorable and allow us to create a sense of “identity” for a product or company.

Advantage of using your name as a brand

You may have heard that you should build your business around your name. What that means isn’t too clear, but there is one way this idea can help you get ahead: by using your name as your brand. This is a popular concept in business, but it can be challenging to apply. Everyone has a different name, and it can be a challenge to put your entire identity on a business name. Did you know that when you started a business with your name on the door, you were essentially starting a business in your own name? Using your own name as a brand can be a good way to promote the brand without giving your company away for free to another company, as many bloggers do.

The name of your business matters, and it should be something that represents your brand. According to the SmallBizTrends study, only 14% of businesses have a name that matches their brand, while a full quarter of businesses have a name that doesn’t represent their brand. Using your full name in your business name can help tie your name to your business and differentiate you from the competition. Here are some more reasons why it’s beneficial to use your full name in your business name:

Businesses exist to make money. Not just any kind of money either-it’s your money that’s on the line. So, you should likely be the one who decides how that money is spent. That’s why it’s important to use your name as much as possible. Businesses that use their own brand name, rather than a “brands” name, tend to earn more money than those that use a “brands” name. So that means you should consider using your own name for your business. You can be your own brand and help your business to be more profitable with a name of your own. After all, you are a business, and you should be able to take care of business, right?

If you’re going to spend any time explaining yourself in the business world, wouldn’t you want to establish a name that stands out above the rest? As a small business owner, you’re probably already using your name to promote your business, but what if you could do more? What if you could put your name on your business in a way that was entirely your own? You would tell people what your business is about and what they can expect from it. You would use your name to help you tell your story and get your business name recognized. It’s an unfortunate truth that many people have trouble using their own names to promote their businesses. However, it doesn’t have to be difficult by any means. One great way to use your name is to create a brand. By making a brand, you’re giving people a clear idea of what you’re all about. Sometimes, the best way to promote your identity is to put your name on things-such as a business logo or a website name.

 

Posted by David Presutti in Think Business
Top 5 Reasons Why Business Partnerships Fail

Top 5 Reasons Why Business Partnerships Fail

Most people have heard of the old saying “don’t put all your eggs in one basket” — that is, don’t put all the eggs in one business. This is because if it fails, you’re in a heap of trouble. However, the saying does not take into account business partnerships. A partnership may be the most stable way to begin a business, but there are a few things to watch out for so that it will survive.

Being a business owner is one of the toughest jobs in the world. Good business owners are able to start and run a successful business, while bad ones go bankrupt or just stop working. But why do some fail while others succeed? There are many reasons that business partnerships fail, but it is important to know which ones are the most important.

• Lack of Communication

It has got to the point where companies cannot get partners to communicate. They expect you to be an expert or be able to provide the right solution for their needs. Or, if they have no idea what you need, they tell you they will get back to you when they never do. Last week, we featured a post from the “World’s Worst Bosses” blog. In this post, one of the bosses revealed his personal feelings about his business partner, the CEO. It was an awkward conversation, to say the least. This week we feature another post from the blog, which discussed the lack of communication between business partners. Many of us have had the experience of wanting to tell our business partner something but not being able to find the words. The case discussed in this post centered on a project manager who wished to bring up a concern with his boss. He was so surprised when he discovered his boss did not know about the issue he was going to bring up. And in the end, the boss still did not find out.

• Different Vision

Two heads are better than one, and two heads are indeed better than one when it comes to business partnerships. But, as any business owner can tell you, sometimes it’s difficult to find a business partner, but equally difficult to have a partner who is a real asset to your business. There’s a reason why it’s so important for business owners to understand their own business and why they should always work with a partner who has a shared vision, and that’s to ensure that both parties are on the same page.

• Lack of Transparency

Business partners help each other succeed by working together. Unfortunately, the trust and benefits that come with working together often stop short of the actual business partnership. If the business isn’t transparent about its goals, products, and services, business partners may be kept in the dark and ultimately unable to achieve the benefits of the partnership. The lack of transparency can lead to business partners pursuing their own agendas at the expense of the partnership, which can be damaging to both business partners.

• No Defined Roles

“When you work as a business partner (partnering with another business, company, or person), there are certain things that need to be established first. These may be one of the most important things to consider when deciding whether to partner with another business.

As a partner, you will be sharing responsibility and authority for your business. For this reason, it is important to establish what each party will share and what each party will do as part of the agreement. If there is no defined role for each partner, then there will be no clear idea of which partner is responsible for which area of the business.

A lack of clear roles can lead to confusion and difficulty in working together and can also make the other.

• Difference in Contribution

Business partnerships are a great way to grow and develop a business. They can be as simple as two people working together or as complex as a board of directors for an organization. However, this doesn’t always work out as planned. According to Ascend2, “There are many tensions and problems that arise in a business partnership.”

Posted by David Presutti in Think Business
3 Ways to Automate Your Business

3 Ways to Automate Your Business

So, you want to automate your business? That is great! You will be leaving the manual work to your marketing software. But if you are wondering where to begin, here are three ideas for automating your business.

Setting up automated tasks is a great way to take your business to the next level without having to spend time on the mundane aspects of running a business. There are numerous ways you can use business process automation, some of which are very simple to set up and manage. Here are three examples of how you can automate your business using the same.

  1. You can use social media to follow people who follow you on Twitter automatically. It is a great way to grow your social media base using little effort.

Social media is a powerful way to connect, grow, and expand your following. The problem is, sometimes you get so many followers that it is hard to keep up with them all. The answer is simple: use some of the best social media automation tools available to automate following those who follow you. This way, you can be sure you are growing your followers while maintaining a good ratio of followers to friends.

The best way to grow most social media platforms is to follow people. But many people are not likely to follow you back unless you have a lot of followers. So, the best way to get people to follow you is to follow them first. This way, you can automatically follow people who follow you, and then they are much more likely to follow you back.

If you use social media, you know that finding new people to follow can be a pain. Sure, you could spend hours following people manually, but there are much better ways to go about this. If you want to grow your social media base, then you should take advantage of the social media follow back, which means that you follow people on social media who follow you. This allows you to follow many people and it also means less work for you.

  1. You can use a mobile app, like Field Agent, to conduct surveys.

When it comes to gathering information, there are several approaches to take. Some take the approach of surveying people they already know, but this is a hit-or-miss experience since you are not always sure you are asking the right questions or that you are getting the right answers. Others use surveys on the internet, which allows for asking a random sample of the population. There are quite a lot of CRM tools that could help in this regard. For example, if you want to align your sales and marketing teams together under one platform, you could look at the basics of zoho vs hubspot and decide on which would be better for your business. Indeed, there are a few tools available online -and we are going to show you how to use apps like Field Agent to conduct surveys.

Field Agent allows you to survey people for target markets, consumer trends, and opinions, but it is not the only app that you can use for this purpose. Several similar services, such as SurveyMonkey, are available, and you can also use apps that were created specifically for survey-taking. The benefit of using apps made for this purpose is that they have features that help you with survey-taking, such as reminders, timers, and built-in data-gathering.

  1. You can even automate a process that uses a variety of different apps and software.

Many businesses today are too busy and do not have time to check their different business tasks manually. In this case, the best solution is to automate these tasks with different apps and software. Business software packages like Microsoft 365, notably using MS Word, Excel, and SharePoint, are widely used by numerous companies. Companies like KWizCom can offer companies improvements their webpage, lists, and add ons through SharePoint. You can also use APIs to streamline business process automation. Software companies like MuleSoft provide solutions for automating workflows to transform your business into a scalable digital platform. There are reliable mulesoft professional services that partner with a client company to implement the integration software professionally. By doing this, you will have more time for other important business matters, and your business will be more productive.

The above-mentioned examples represent the core of the tool’s functionalities. However, as the system is modular in nature, it is possible to create different plug-ins for the tool. For example, available plug-ins include plug-ins that can create blog articles that match the criteria of different blog publishing websites (e.g., ScribeFire plug-in).

The Main Purpose of The Tool Is to Enable the User to Save Time

Automating your business is the best way to get more things done in less time and a great way to increase your profits. There are many apps out there that make automation possible, but the basic ones are Zapier, IFTTT, and Edial. Zapier and IFTTT are more popular because they are free and easy to use, while Edial is a little harder to set up, but it has more functionality than the other two.

Posted by David Presutti in Think Business
4 Situations Where an Accountant is Required

4 Situations Where an Accountant is Required

In the main, two different types of accountants exist – those who are involved in financial records and those that work out costings for a manufacturer. Also, accountants, like those found at Porte Brown, will audit financial records to ensure financial standards are being met. So, we shall explore from all angles the role of the accountant and just where they are useful in business.

Sole Trader or Small Business

An accountant is an ally to a sole trader because the chances are that they will not have the financial skills needed, but more likely, skills in other areas such as selling. They may, for instance, have started up the business because they have specific knowledge about the product that it is predominantly what they now sell or deal in. Financial skills can then either be learned, involving expense and time, or an accountant can be hired to take care of the accounts, the VAT, and matters involving taxation so that returns are submitted on time to avoid any fines.

Accountants will show businesses how to layout their accounts in a standardized way and then they can be easily finalized at the year-end by the accountant who can work out what tax is owed. If a business is over the VAT threshold for turnover ( 85,000 at the time of writing) then things are a little more involved day-to-day. It might be worth hiring a book-keeper who will record transactions daily or weekly, deal with invoices, and complete VAT returns.

Limited and Public Limited Companies

Generally, larger companies will employ in-house accountants and financial teams to take care of their invoicing, bank reconciliations, VAT, end-of-year returns, and tax affairs. It is invaluable to have an accountant on board who knows about how best to reduce a company’s tax bill by knowing about the different government schemes and tax incentives. Better still, accounting service providers like Dua and Co. (read up more about them at – dua.co.uk) could help them not only with their taxation but could also give them insightful business advice.

Factory

Manufacturing businesses also employ some of the best Accountants Adelaide (or where they are based). They can calculate the breakeven figures in respect of the production. This will take into account fixed costs, which do not change however much you produce, and work out how many items need to be made before the costs of production make it viable. This kind of accounting is about the day to day profitability. It is what works out the gross profit as opposed to the net. These firms will, of course, still need to employ or call on the services of accountants at the year-end to sort out their finances. Generally, this same accountant will not do both and their production accountant will be specialized in cost accounting only. It is, after all, a full-time job in itself if a factory is to be run efficiently.

Auditing

Accountants, like those from this Phoenix CPA firm, are also used for auditing accounts. This is required by law in the case of, for example, a public limited company, and is also required when it comes to regulating charities. Firms will often want to do it periodically themselves to make sure that accounting procedures are being correctly followed and nothing dishonest is taking place with the company’s money. Financial roles are responsible ones and positions of trust. It is for this reason that financial work is paid at a higher rate than general office work. It is partly the skills required to do it and also the increased responsibility of managing the money.

For those interested in auditing, audit regulation is concerned with five elements. These are setting standards, formal adoption, implementing in practice, monitoring the compliance, and then enforcing. Auditors, to ensure this takes place, will take a sample of transactions and make sure that the money received ultimately ends up in the bank of the business concerned. The accounts should be laid out in either computerized or manual ledger form so that an auditor can easily follow these transactions. Clarity is important to quickly eliminate suspicion. Financial records should be held securely and copies made as a back-up, as authorities will generally require them to be kept for at least 5 years after the tax submission deadline.

So, at least four situations where an accountant will prove useful whether it involves the financial or manufacturing side. Auditing is something that accountants also get involved in to ensure companies are complying with financial standards and that nothing irregular is taking place.

Posted by David Presutti in Think Business
Steps to Manage Your Money Wisely

Steps to Manage Your Money Wisely

Don’t waste your time spending money on things that won’t do any good in your life – an example of bad money management. Did you know that almost half of the American citizens don’t know how to properly manage their cents? Studies have claimed that some Americans, many of whom are not in the fully-developed states, don’t have adequate money management. If you think you belong in this group, we have got you covered. In this article, we are going to share with you our tried-and-tested methods in managing money. So, if you want to know more about it, then keep reading and enjoy!

Create a Budget

The first thing you should do is make your budget if you still don’t have one. You may be asking if this is necessary. Then let us answer that question with another question – Are umbrellas essential when raining and sunny? You should trust us. The first step to a good money management habit is to create a budget first.

We cannot deny that making and following a budget is quite challenging. But these challenges are only present at first. Once you figure out little tips and tricks to save you money, such as making a habit of checking sites like Raise (https://www.raise.com/coupons/macys) to see if there are any coupons or codes going for your favorite retailers, you’ll become much more at ease with your budget and how you’re going to spend your money wisely. In the end, all of these challenges you have faced will pay off. Budgeting is an important aspect to see full transparency and clarity of our financial situation.

This is the first step you can take to save for the future and pay off all your debt. We can save for our retirement and purchase luxurious things we didn’t have when we were young with budgeting. This step will be the basis of your financial life. Not only that, but it also gives you peace of mind knowing that you know how much you are saving and spending.

Understand Your Income

Try to ask someone you don’t know about the money they make per month. Most of them will deny their income, even though they know internally. This is a concept that talks about the difference between expenses and income. Most people know how much they earn monthly but are unaware of the amount they spend every month.

Nonetheless, this step’s main idea is to find the difference between the total income and expenses of a person per month. A negative result means that your monthly payments are more than your income. To prevent this from happening, you can try to reduce your monthly expenses gradually.

Remove or Slash Unnecessary Expenses

Are you one of those Starbucks lovers? If you tend to purchase Venti Caffe Latte regularly, you are spending around 4 US Dollars from your income. Multiply 4 US Dollars to 365 days; you will be spending approximately 1,400 US Dollars per year by just buying your favorite Starbucks product. To avoid overspending, why not try creating your drink at home? This would save you tons of money in the future.

Take note that you need to learn how to properly manage your money by keeping close attention to how much you spend every day.

Review and Understand Your Credit Report

Your credit card is necessary because they are. When you have a credit card, you usually receive a credit report with a number between 150 to 900. It serves as your grade or score after considering your past and current loans, reported debts, mortgages, and credit cards.

This number helps to know your creditworthiness. This can also affect your capability to borrow money in the future. Reviewing and understanding your credit card report is a must. This helps you ensure that it contains all valid information about you and determines an error.

Use a Financing App or Tool

We cannot deny that most of our finances are complicated. But let us break it down into a way more straightforward concept to understand. But how?

The first step to do this is to remove yourself from a room with a Casio calculator or abacus. Please take note that we are living in a technology-oriented world. This means that we can find free and new tools that can help us to manage our money while making simpler computational and budgeting works. You can find many tools on the internet, such as Quicken. This allows you to control, manage, and consolidate your income in a single place.

 

Posted by David Presutti in Think Business, 0 comments
Key Ethical Practices to Keep Any Business Competitive

Key Ethical Practices to Keep Any Business Competitive

I always try to ensure that my business is competitive by taking a brutal analysis of my ethical behavior and striving to set an excellent example for everyone around me. In industry, ethical behavior refers to conduct that applies fairness and honesty to colleagues and clients. Treating everyone ethically helps our businesses by building customer loyalty, attracting and retaining talented employees as well as avoiding legal problems. The following are some key ethical practices I follow that I have learned over time are crucial to the competitiveness of a business.

Building Customer Loyalty

Treating customers unfairly, for example, by overcharging them is unethical. If clients are unjustly treated, they will not become repeat customers, and they may end up spreading the word to their peers, which leads to losses in our businesses. Having a strong and loyal customer base is one of the critical successes I have seen in companies. Companies may forge this loyalty in a number of ways, from personalized offers and discounts (you could take a look at this SheerID page to see why this is such a good thing to do), to keeping in touch via a newsletter, to anything they can think of to keep communicating with customers and make them feel valued and important to the business as individuals. I find that serving and working with an existing customer is more economical than acquiring a new one. With this in mind, some businesses may want to improve their customer loyalty. To do this, businesses could find out here about the services that Epsilon offers. That company could help business owners to build relationships with customers, ensuring that they stay loyal to the business.

Improving Company Reputation

Having a good company reputation helps create a positive image of any business. Reputable businesses can expand their client base through word of mouth referrals more than adverts put on any platform. Although, incorporating the best online reputation management software into the running of your business will do no harm to your chances of being able to build a positive reputation. In fact, it will only enhance it. However, having a reputation for unethical dealings in our companies may hurt any chances the company might have of obtaining and retaining new customers. This is especially so in this era of social media and networking where dissatisfied clients are quick to spread negative information about any bad experience they might have had when dealing with our companies.

Retention of Good Employees

Talented employees at any level in our businesses and organization want to be fairly compensated for their dedication to the work they are doing. I try to reward them by advancing them in their careers through job promotions depending on the quality of their work and dedication and not at all by favoritism. Our employees want to be a part of a company whose management tells them the truth about how the business is faring in case there are instances where there will be layoffs and reorganizations. When we practice fairness in our organizations and deal with the employees reasonably, we will have a greater chance of retaining the talented ones. Further, I may also get help from ERP companies like SYTE Consult (sytecg.com/) for team building approaches which can improve employee engagement and the business output. Having a good quality employee engagement can create a positive work environment, hence helping the organization to retain its best members.

Avoiding Any Legal Problems

A few business and company owners tend to cut corners to maximize their profits. We may decide not to comply with the environmental regulations, labor laws, and might ignore workers’ safety or even use substandard raw materials while making products. When the law catches up with us, we may end up paying hefty penalties such as legal fees and being fined by government agencies. In the long run, this ends up impacting our business negatively and even more financially from a large number of fees and fines that will be charged.

One advantage that companies may enjoy when they observe the regulations put in place by government agencies is having a good image in the eyes of the law and the public. They also avoid financial losses associated with breaking these laws.

Conducive Work Environment

Employees also have a responsibility to be ethical from the moment they are interviewed. They should be honest about what they are and what they are not capable of and the level of their experience. When the employees are ethical, we, as the employers and their superiors in the organizations, will be assured that the team we work with can have a great and positive co-existence. We will also be able to trust them with the organization’s confidential information and business secrets.

Employees who are caught up in lies ruin their chances of being advanced by their supervisors and might end up getting fired. Some of our business might end up facing significant losses, for example, in some industries like restaurants and grocery stores where untrustworthy employees steal foodstuff or in finance departments where employees might steal money or misappropriate funds leading to massive losses in our businesses.

We always try to cultivate a culture of honesty and ethics among our employees. We have a simple but detailed code of conduct that we need our employees to read and commit to when we offer contracts. We also hold regular training programs to help our employees understand ethical behavior for their own good, the good of the business, and that of our clients.

These are practices I believe can contribute to the competitiveness of any business in all sectors of the economy.

Posted by David Presutti in Industries Talk, Money and Shares, Self-Employment, Think Business, 0 comments
3 Ways to Save Time in Business

3 Ways to Save Time in Business

In business, time is money. Clients are invoiced by solicitors for the time that is spent on a certain case, accountants will end up charging more where a set of accounts needs to be fully constructed from inside a used carrier bag, and the amount of time it takes to deliver parcels will determine how much a courier can make from each parcel. Let us consider how a range of businesses could save money in terms of the time a range of tasks they are completing are taking.

Videoconferencing

A great cost saver for a business is not only to hold fewer meetings but when they do, to hold them online. Small businesses that are new to video meetings should remember to secure the network for protecting their sensitive data. Remote workers can use VPN. The Panama-based NordVPN, for example, has had a major impact on the online security landscape thanks to its nifty software. However, before deciding on a VPN system, proper research should be carried out, such as reading this detailed nordvpn review.

It may not be sensible to discuss complicated business plans by email or even in group chats, but over an internet connection that allows facial expressions, the occasional smile, nodding heads, and voice tones to be noted, it is surely possible, without everyone needing to be present at a physical meeting. You will need a secure connection so that you can see each other properly, but if you have any of the cox internet plans, that shouldn’t be a problem.

Current providers of videoconferencing include Avaya, BlueJeans, Cisco, Crestron, Google (Hangouts Meet), Enghouse (Vidyo), Gather (lotum), Intrado, Lifesize, Pexip, PGi, Poly, Zoom, Microsoft (VCaaS play with Skype / Teams), RingCentral, StarLeaf, Vonage, and 8×8. So, quite an extensive list to choose from.

Those using Skype, which is based on SIP and H.323 standards such as Polycom and Cisco, can seamlessly join Hangouts Meet via Pexip Infinity Platform.

Backgrounds can be chosen which are more attractive than might otherwise appear behind you. For example, a shelf of books verging on collapse need not be rectified until well into the future, while you continue to work from home when a computer-generated background can be opted for.

Group Emails and Chat

When communicating with staff, it can save time to set up groups when using emails and messaging. This will save time when you do not have to create another message for each member of staff to inform them of the same information several staff members need to know. This can be achieved by setting up real-time messaging, check this out if you want to learn more about how to implement this so that everyone can remain connected wherever they are. It is well worth the time setting relevant groups up, even if now and again one of those people does not need to know that piece of non-confidential information.

Organized Systems

With digital systems, it has become much easier to order information in a presentable way. Individual computer files, for instance, can be grouped into meaningful folders. This, for example on the desktop of a computer, makes the files less daunting to look at when trying to work out which one contains the desired information. If you’re still working in somewhere like a warehouse that doesn’t use computer software, organization is still key. Consider using Warehouse Magnetic Strips to label all boxes and shelves in the facility.

Computer databases can store vast amounts of digital information in an organized way that is easily searchable by a few keywords. Typical inclusions in databases include almanacs, bibliographies, dictionaries, encyclopedias, guides, handbooks, internet resources, newspapers, periodicals, and yearbooks.

Some examples of popular business databases companies use include IBM DB2, Informix, Microsoft Access, Microsoft SQL Server, MySQL, Oracle, PostgreSQL, and Teradata.

For security, computer content can be protected by passwords and encryption.

So, just 3 of the ways in which businesses are, through using technology, saving time in business. A lot of time can be spent traveling when meetings can be held online. Information offline can be communicated by grouping several key staff members in the same conversation. Everything can be organized digitally as if it were a physical filing cabinet. Databases allow for a lot more information to be housed in a small space and to be accessible to vast numbers of people. We just await the app that can think for us.

Posted by David Presutti in Think Business, 0 comments