Becoming Your Own Brand: Using Your Name for Your Business

When you think of advertising, you might think of a person or company with an interesting story trying to convey a message about their product or service. But what if you want to create your own ad campaign? You can do it, and you can do it cheaply. The Internet is a buzzword these days, but its impact on our everyday lives is still stunning. It’s made it easier for us to stay connected with friends and family far away, and it’s made it easier for us to shop and research for products at the same time. But the Internet has also made it easier for us to build our own personal brand online.

Whether a brand name is associated with a person or a product, the name carries meaning for the public. Whether you consider yourself a Mike or a JDM, it’s easy to believe there is some magical significance to a brand name. So why do companies spend huge sums of money changing their brand names? The answer is that a name can act as a proxy for an entire product and company. Names are memorable and allow us to create a sense of “identity” for a product or company.

Advantage of using your name as a brand

You may have heard that you should build your business around your name. What that means isn’t too clear, but there is one way this idea can help you get ahead: by using your name as your brand. This is a popular concept in business, but it can be challenging to apply. Everyone has a different name, and it can be a challenge to put your entire identity on a business name. Did you know that when you started a business with your name on the door, you were essentially starting a business in your own name? Using your own name as a brand can be a good way to promote the brand without giving your company away for free to another company, as many bloggers do.

The name of your business matters, and it should be something that represents your brand.  According to the SmallBizTrends study, only 14% of businesses have a name that matches their brand, while a full quarter of businesses have a name that doesn’t represent their brand. Using your full name in your business name can help tie your name to your business and differentiate you from the competition. Here are some more reasons why it’s beneficial to use your full name in your business name:

Businesses exist to make money. Not just any kind of money either—it’s your money that’s on the line. So, you should likely be the one who decides how that money is spent. That’s why it’s important to use your name as much as possible. Businesses that use their own brand name, rather than a “brands” name, tend to earn more money than those that use a “brands” name. So that means you should consider using your own name for your business. You can be your own brand and help your business to be more profitable with a name of your own. After all, you are a business, and you should be able to take care of business, right?

If you’re going to spend any time explaining yourself in the business world, wouldn’t you want to establish a name that stands out above the rest? As a small business owner, you’re probably already using your name to promote your business, but what if you could do more? What if you could put your name on your business in a way that was entirely your own? You would tell people what your business is about and what they can expect from it. You would use your name to help you tell your story and get your business name recognized. It’s an unfortunate truth that many people have trouble using their own names to promote their businesses. However, it doesn’t have to be difficult by any means. One great way to use your name is to create a brand. By making a brand, you’re giving people a clear idea of what you’re all about. Sometimes, the best way to promote your identity is to put your name on things—such as a business logo or a website name.